Who We Are

Automotive Driving Solutions (ADS) is an automotive event management and production company specializing in executing local and national scale events across North America.

ADS has positioned itself as a leader in the development, production and management of product launches, training curriculum and customer experience events with a turnkey approach.

Claude Poirier

Claude has developed and honed his racing talent over the last 30 years. His rich racing history includes experience in many different types of vehicles and series including open-wheel single-seaters, F 1600, Formula 2000, Formula Mazda and a historic McLaren Formula 5000 car. 

Through his extensive racing history, Claude worked closely with many racing schools gradually working alongside Automotive Manufacturers in product testing and driver training. Working with most automotive manufacturers, Claude has the ability to assess vehicle characteristics highlighting and demonstrating their capabilities. Fluent in both English and French, Claude has traveled the country representing manufacturers as the automotive driving specialist.

Claude’s sense of humour, calmness and confidence is transferable to the program design and execution. His history behind the wheel has led him to help mold ADS as one of the leading automotive event companies in the country.

Tom Stoddart

Tom brings a variety of skills and experiences to the ADS team. Coming from operating an event management business for over a decade, his logistical knowledge enables him to quickly assess situations and develop strategies to deal with problems quickly. 

Through his many years in the industry, Tom has produced OEM programs from traditional dealer Ride & Drives to one-on-one consumer testing and evaluation. He is a knowledgeable observer and applies his concepts to create interesting and challenging programs for ADS clients.

His humour, quick observations and ability to communicate vital information are key ingredients for the calm and professional delivery of programs.

Max Poirier
Pro Driver & Facilitor  

Max’s development in the automotive racing environment began as a child. As the son of a race car driver, Max gained his race knowledge from spending time on the track. Following in his father’s footsteps, Max would compete in various series developing his talents and transitioning them to instructing fellow drivers.

His passion for racing led him to explore the industry and graduate from Automotive School of Business at Georgian College making him a key ingredient to the ADS team. Through 13 years with ADS, Max has filled every onsite position and now represents manufacturers as a National trainer

His youthful and organic approach to delivering complex automotive content has enabled Max to apply his teachings to a large demographic in the industry.

Nicole Boulais

Marie Weissenfels

Ryan Smith
Program Management & Event Logistics 

Ryan possesses a fundamental skill set that is adaptable to any and all ADS events. His versatility is an asset as his capabilities have been fine-tuned with over 12 years of Account, Program and Project management. As a licensed transport driver, Ryan is able to take charge of equipment and transport logistics venturing to any program location.

Ryan brings a strong automotive mechanical background combined with a sound understanding of the automotive landscape. As a graduate of Georgian College Automotive Marketing, Ryan integrates his learnings elevating ADS and their clients. Ryan’s competitive nature makes him no stranger to the podium. As a key driver for team ADS, his dedication to winning makes him a progressive driver on the racetrack and in the field.

Shiva Soondarsingh
Program Management & Business Development 

Shiva has an unfaltering passion for cars and business. With over 12 years’ experience on the ADS team, Shiva has worked on the launch, deployment and delivery of large automotive marketing and training initiatives. Through his experiences in working at senior levels in client organizations, Shiva has proven to be a key asset in providing efficiencies for client programs.

After graduating from Georgian College with a degree in Automotive Management, Shiva used his academic learnings and applied them to assist the team with everyday business ventures. Getting his start through a co-op program, Shiva has grown from being an onsite support staff member to supervising multiple ADS accounts. Shiva’s ability to see all expressed and unexpressed requests of our clients through to fruition makes him an asset to our team and our clients.

Shiva’s ability to fulfill the requests of our clients, while anticipating their unidentified needs for each program, makes him an asset to the ADS team.

Craig Weissenfels
Program Management 

Vi Bouttarath
Digital Solutions, Creative Designs & IT 

Vi has a passion for cars and technology. His unique skill set grows as we integrate new technologies to our event production. Specializing in event IT/AV, Vi ensures all digital material is aesthetically pleasing while delivering comprehensive event data to our clients. For event lead management, Vi has the ability to design, implement and/or integrate client requests on a variety of digital platforms. Vi oversees round-the-clock data transfer that has gone through rigorous audits ensuring we meet all National standards.

…knowledgeable in all aspects…

ADS has become a true partner in executing our Dealer training and event programs. They are so knowledgeable in all aspects of delivery – from logistics, to drive experiences and facilitators, that they always work in the best interest of our client.

Benjamin Trattner - Account Supervisor, Automotive Events
Bond Brand Loyalty

Learn more about the services we offer.

Work With Us

We welcome unsolicited applications.

Email us your resume with a cover letter explaining how you want to contribute to ADS.